Monday 5 October 2015

Pitch - Initial ideas.

To make the music, I am working with Carmel, as we feel we worked well together in AS. We have decided between us roughly how we're going to distribute the roles, and we decided that I shall be in charge of the costume, filming and directing, while Carmel is also in charge of filming and directing. 
We're going to make a music video to Bastille - Laura Palmer. This song lasts for 3 minutes 4 seconds, and is of the Genre Indie-Pop.
It's argued that this song/music video, will appeal to older teens and obviously people who like Indie Pop the most, and for audiences who are escaping from reality; Goodwin's conventions - diversion from reality and life issues.
We're pondering the idea of editing the footage so it's black and white, however we also want to try and film in dusk/dark lighting outside, which will require a lot of practice to get the lighting right, so it isn't grainy. Furthermore, if we film in the dark, we will keep the colour and not edit it in black and white. We feel wearing dark, plain clothes and dark makeup will suit the genre and help with the narrative.
In order to get the quality, we feel using a DSLR would be the most appropriate to avoid a grainy effect, and using lights to get the correct back lighting. We will use a tripod for specific, steady shots, however we feel that some hand held shots would be appropriate to get across the overall effect and emphasize the narrative. 
Throughout the video, we're going to use longer shots, potentially using multiple extreme close ups to emphasize emotions, however we're also going to use fast paced editing throughout the chorus. 
Taken from Goodwin's convention's, we feel that we're going to try and create a narrative where the visuals match the lyrics, or at least fit the narrative of the song. 
The music video will fit the whole CD package, as for the website and the CD cover, we're going to try and stay with the dark theme, and possibly black and white, so everything fits with the genre and song. 
Finally, we feel that ideally we'll need about 6-8 weeks to produce and edit this music video, 2-3 weeks of this will be used for filming, and the remaining weeks will be used for editing and the rest of the package.

The most famous music videos.

As research for my music video, I searched the most famous/greatest music videos of all time. I used NME's 100 greatest music videos as I found this to be the most informative and reliable. I watched some of the top videos, in order to understand what they director did, in order to become a famous and create a good music video. The top 5 music video's were:

  1. Johnny Cash - Hurt
  2. Radiohead - Just
  3. Chris Isaak - Wicked Game
  4. Soundgarden - Black Hole Sun
  5. Bjork - All is Full of Love.

Here's what I found worked well and was most common within the music videos:

  • Visuals matching the lyrics
  • Good lighting
  • No complicated/over the top special effects or editing
  • Has a narrative to the music video
  • Close ups
I feel that from watching the top 5 music videos, the list above is what I found to be most common in all of the music videos, and what I found to be the most effective. There's multiple ways in which the effects listed above can be achieved. 
 
In order to achieve good lighting and gain the effects we want, which includes dark shadows and half of the face covered in darkness, we need to do plenty of practice shots. We need to have a lamp and hold the camera in multiple positions such as from a side view and close up, to see what effect we can gain from these angles. 

In order for our music video to have a narrative, we need to story board in detail and ensure we stick as close as we can to the storyboard and plan.

I believe that if my group and I accomplish all or at least some of these things in our music video, it will be a successful video.