Costuming ideas

Original Music Video Ideas

Today, Carmel and I got together to come up with some ideas for our music video. While we have already made a mind map considering things such as location, audience, location etc, we knew we had to confirm these in much more detail. In our original mind map of ideas we decided to have a narrative in our video, however we decided we would do both a narrative and story running side by side in our music video. 

Our main idea, is to have auditions for the music video taking place within our music video. We aim to film six or seven people singing different parts of the song, with one person being chosen as successful. We will then incorporate the successful candidate into the narrative of the video. We aim to film the auditions in colour, using the same background for all candidates and have them all wearing similar clothes. We're aiming for natural shots in the auditions, where they go wrong or sing the wrong line, to make sure we're making it as natural as can be. We're then going to edit the narrative to black and white to ensure we're still staying on track with the theme of the artist.

We think the costumes in the narrative should be simple, mainly black and white. The costumes in the auditions may be slightly more colourful, to show the individuality of each person auditioning. We will also style the character who gets the role to be in the music video, as similar to what will be in the video and similar to the style of the artist. This will show the character and how they have thought about the role before auditioning.

The audition shots will all be interior shots and filmed in the same place, against a plain wall, with a clapper board at the start or each scene. The narrative shots will mainly be outdoors, possibly in a much darker setting, filmed in late evening, to ensure some genre conventions are identifiable.

Defining Our Audience

I created a mind map in order to help define our audience, and gain a better understand of who our target audience is. I felt this was essential in gaining the right effect for our music video. 

Music Video Pitch

As part of our research and planning, we filmed a one page pitch, which consisted of me and Carmel answering questions about our plans for our music video. We had a camera on both us and our teachers to film both responses, and then edited this in Premier Pro, which enabled us to have shot reverse shot. Therefore making it so the audience can see the questions being asked and us answering them. 

The Male Gaze Theory.

Music Video Regulation.

 

Pitch - Initial ideas.

To make the music, I am working with Carmel, as we feel we worked well together in AS. We have decided between us roughly how we're going to distribute the roles, and we decided that I shall be in charge of the costume, filming and directing, while Carmel is also in charge of filming and directing. 
We're going to make a music video to Bastille - Laura Palmer. This song lasts for 3 minutes 4 seconds, and is of the Genre Indie-Pop.
It's argued that this song/music video, will appeal to older teens and obviously people who like Indie Pop the most, and for audiences who are escaping from reality; Goodwin's conventions - diversion from reality and life issues.
We're pondering the idea of editing the footage so it's black and white, however we also want to try and film in dusk/dark lighting outside, which will require a lot of practice to get the lighting right, so it isn't grainy. Furthermore, if we film in the dark, we will keep the colour and not edit it in black and white. We feel wearing dark, plain clothes and dark makeup will suit the genre and help with the narrative.
In order to get the quality, we feel using a DSLR would be the most appropriate to avoid a grainy effect, and using lights to get the correct back lighting. We will use a tripod for specific, steady shots, however we feel that some hand held shots would be appropriate to get across the overall effect and emphasize the narrative. 
Throughout the video, we're going to use longer shots, potentially using multiple extreme close ups to emphasize emotions, however we're also going to use fast paced editing throughout the chorus. 
Taken from Goodwin's convention's, we feel that we're going to try and create a narrative where the visuals match the lyrics, or at least fit the narrative of the song. 
The music video will fit the whole CD package, as for the website and the CD cover, we're going to try and stay with the dark theme, and possibly black and white, so everything fits with the genre and song. 
Finally, we feel that ideally we'll need about 6-8 weeks to produce and edit this music video, 2-3 weeks of this will be used for filming, and the remaining weeks will be used for editing and the rest of the package.