Textual Analysis 1: Supergrass - Alright.

Throughout the video, features of Goodwin's theory can easily be identified, however they are also subverted in some aspects of the video. The genre of the song is pop/rock, however the music video doesn't follow the conventions of a rock music video, however it does follow the conventions of a pop video as it's lively and fun.

The relationship between lyrics and visuals isn't as strong as the relationship between music and visuals. The music and visuals have a strong connection, as when the introduction is beginning, the video switches to a man playing the introduction on a piano.

Throughout the video, there;s lots of close ups which helps the audience clearly identify who each member is, and therefore can help promote the song/music video.


The music video opens with a blue circle, with 'supergrass' written on, with 3 silhouettes and a disco ball behind them, all within the light blue circle. This spins clockwise, with the black background behind them slowly shrinking, whilst the image of a vinyl appears, with the logo in the middle of it. This gives the sense that the people in the music video are going to be singing along to the vinyl, and therefore the music video may be more informal than in a studio. 

The idea of them singing to a vinyl is subverted when the video switches to a clip of a man playing a piano on a beach, which is the introduction to the song. This connotes the idea that the video may take place on the beach. However, it also gives the implication that the music video may be informal and fun, as the man is dressed in a black suit with ridiculous white beading all over it; therefore implying the video will not be formal or serious.  

Further into the song, we see a wide shot of the three member's in a double bed, with a multi-coloured/patterned patchwork quilt, on the beach. This suggests immediately that the video is weird, yet fun and different, therefore creating enjoyment for the audience. Due to the fast paced movement of the video, with short and sharp cuts frequently, it makes the audience engaged, as they're having to keep up with what's happening. It also, again, creates the sense of enjoyment and fun throughout the video. 

The reoccurring theme of carelessness and humour is continued throughout the video, which is exemplified especially in the clip where one of the men is sat, in what looks like a living room set up, with an armchair, a tall lamp, two small tables either side of the chair with a phone on. However, this set up is on the beach, with hands waving around behind the arm chair. This continues the theme of ridiculousness. 

Throughout the whole song, there isn't a serious aspect at all, however the video does in someways link with the genre and theme of the song, with the lyrics suggesting that they;re young and can do what they like, which is magnified through the music video.